Working with Madewell is as good as it gets. They’re extremely thoughtful in the approach. We worked on our Hey, Trek10! series over a period of 3 months, and they had an ability to anticipate the evolution of the narrative in a remarkable way. They were always looking for the right efficiencies in production to ensure the right balance of customization and effort. They are pros at what they do and it's incredible that we have Madewell as a local resource in NWI.