We are a creative video production business that works with big and small companies and organizations.
We are located in Northwest Indiana and create work for people in all sorts of places. We have worked in Chicago, NYC, DC, Atlanta, Los Angeles and several other stops along the way
We are often called upon by businesses that don’t necessarily want to pay for or need a full fledged agency to create marketing and advertising content.
We help solve problems and create awareness for your business, products and services.
We have worked on many fund raising campaigns, product launches, tv commercials, narrative stories, brand content, real estate videos and social media blitzes.
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This is where it begins. You call or email us and we talk. We get to know about you and what you do, we learn about each other. We like to be informed enough to be able ask the right questions, solve problems and pinpoint your target audience. We go over process, expectations and your biggest wishes for your project. This discovery period concludes with us sending a project proposal and budget. Usually within 2 days.
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After a proposal is accepted this is where we come back to the meeting table to discuss process and approach to the project. We’ll discuss story, people, scripting, interviews, and target initiatives.
Once that get’s lined up, then we come up with the artsy stuff and storyboard the plan. We’ll discuss schedules, locations, talent, lighting, approach and go through this enough to have all of the details lined up before we even go to a location and start the first shot. This is where most of the work is done.
Fully executing a concept and getting it right for the audience and target goal is important before we even hit record.
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We will set up the best day or days to capture video, photos and sound, based on on the creative objectives, schedules and deadlines.
Depending on what we agreed upon and what the creative process calls for we will have the needed amount of people on set to bring a production day together. We plan for production strategically during the planning phase.
We always leave a little room for spontaneity on set and sometimes have to think critically when in the moment. This also creates more opportunity to expolore alternative outcomes just in case.
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We take all of the captured assets during production and edit them. We include animation (if that’s been detailed in the scope), art, voice over, music and sound design then send progress updates. We ask questions to help guide the edit along. Once we feel we have a finished product we’ll send a draft for feedback and go to the update process and re-edits. We may go through a couple of rounds of updates to get the edit dialed in for your final approval.
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We don’t send final files until we’ve been given a green light from your project owners that the work is satisfactory and complete.
We then deliver appropriate files discussed in the planning process with a bow on top. Then you see the results.
Whenever I know I need a videographer that can deliver the story in an engaging way I hire Madewell!
-Brokerworks Real Estate Group
