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A brand story serves as the narrative that encompasses the history, values, mission, and essence of a brand. It goes beyond just the products or services offered, delving into the roots and purpose of the organization.
A brand story is crucial as it helps to establish an emotional connection with consumers, differentiate a brand from its competitors, and build brand loyalty. By communicating the brand's journey, beliefs, and aspirations, a brand story can resonate with customers on a deeper level, fostering trust and authenticity.
In a cluttered marketplace, a compelling brand story can be a powerful tool to captivate audiences and leave a lasting impression.
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In today's current digital climate, video has become an essential tool for successful fundraising campaigns .
1. Emotional Connection: By showing real faces, voices, and stories, you can create a deeper and more personal connection with your audience, leading to increased engagement and empathy.
2. Increased Reach and Engagement: Videos have the potential to reach a wider audience compared to traditional fundraising methods. Engaging video content is more likely to be shared by viewers, helping your campaign gain visibility and attract more donors.
3. Credibility and Transparency: By showcasing your organization's work, impact, and testimonials through video, you can build credibility and trust with potential donors. Video allows social proof to where funds are allocated by showing often what donors can’t see on the outside.
4. Call to Action: Video can be a powerful medium for delivering a clear and compelling call to action. It’s also an effective way to reach wider audiences in lieu of one on one in person pitches.
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We have completed many successful commercial projects for TV and web. We have often been praised on our questions that we ask in our first steps with a new client. Some say they know their business’s marketing outlook better after getting to know us.
We have even taken the role of being the media buyer for several clients.
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Video for your real estate or builder business is a no brainer. We’ve all noticed that it’s highly effective to show off spaces and work that the general public just aren’t often able to see. It drives SEO and engagement from potential buyers.
For brokerages, it’s an effect way to showcase your agent talent, getting them in front of your audience.
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TikTok, Instagram, Facebook, we’ve done it all in all formats, shapes and sizes.
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I don’t think we have to convince anyone of how much drone footage adds to your video’s production value.
It often can help enhance or tell a story that video from the ground simply cannot.
But, sometimes we add it to a production, sometimes we don’t. It really just depends if the story calls for it.
We do have our FAA Part 107 Class license to operate drones.
“They made a fantastic video for our fundraising campaign. Madewell Media was professional, friendly, knowledgeable, flexible, and on time. 5 Stars!”
-Valpo Parks Foundation